Remarketing

You will find below the different kind of Remarketing as well as the benefits of implementing this service as it has a high ROI.

• Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.
• Retargeting helps companies advertise to website visitors who leave without a conversion – this accounts for about 98% of all web traffic.
• Retargeting marks or tags online users who visit a certain brand website with a pixel or a cookie, and then serves banner ads only to the people who have shown at least some amount of engagement with the original brand.
• Retargeting ad campaigns usually run on lower cost media, such as display ads, which not only increases effectiveness by specifically targeting an interested audience, but also improves the overall ROI of the advertiser.
• Personalized retargeting, a related practice, differs from behavioral retargeting in that it allows an advertiser to display a banner created on-the-fly for a particular consumer based on their specific browsing behavior. For example, if a consumer visits an advertiser’s website and browses products A, B and C – they will then be retargeted with a display banner featuring the exact products A, B and C that they previously viewed. This is typically restricted to the visitor’s browsing on a single website.
• A refined version of personalized retargeting improves on re-engagement of customers. If a customer begins an online order, for example, but fails to complete, a flag indicates they had interest in the product being ordered. Later ads showing the product of interest can be custom-linked to point back into the order system. When the user clicks on the ad, they are returned to incomplete order. Such an implementation requires that the order system support deep linking or other retargeting services.
Deeplink
•    The Deeplink platform promotes customer engagement and re-engagement. When a user encounters a hyperlink referring via deeplink.me to a new app, the Deeplink platform will automatically drive the user to install the correct version of the app for their platform. This installation process, getting the user to acquire an app, is engagement.
•    By allowing marketers to provide external links in other media that redirect the user back into the already installed but forgotten app, those customers are re-engaged.
•    The service works with URLs anywhere, so that deeplinks can be used for example in email marketing campaigns, with social media, or QR codes.

Email Retargeting
E-mail retargeting relies on sending personalized e-mail to an anonymous website visitor. It is possible thanks to DMP (Data Management Platform) where cookies collected on a website include the IP address of the visitor (the IP address can be read from the visitors web browser’s header information). The IP address is then matched against the IP addresses previously collected with form submissions that include an e-mail address.
1.    Visitor brows a website, view products and leave
2.    Cookies from the website are being matched with proper e-mail address
3.    Visitor receives a personalized offer via e-mail message concerning viewed product
This form of remarketing helps increasing conversion by reaching interested audience only.

Search retargeting
Search retargeting is a form of behavioral retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting or site remarketing, search retargeting is designed to find new customers which have likely never been to a marketer’s website before.
While search advertising is a method of placing online advertisements within the results of search engine queries, search retargeting attempts to extend the interaction with the same searchers when they move away from search query results pages to other online activities and websites. Search retargeting ads are typically displayed as banner ads. Companies in search retargeting include Captify, Nano Interactive, Chango Inc, Magnetic, Simpli.fi, and Yahoo!.

Personalized retargeting
Personalized retargeting (also referred to as remarketing) is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase. It functions as a complement to search, SEO and other marketing campaign tactics.
Personalized retargeting, like other forms of retargeting, uses basic information, pulled from cookies that are placed on a user’s web browser, to serve display advertisements. The products that appear in each user’s display ad are unique to each user and reflect products that the user previously viewed on a retailer’s website.

The mechanics of basic retargeting go back about 10 years, with personalized retargeting emerging recently as a more sophisticated technique to present consumers with targeted, relevant ads based on their previous onsite browsing history. Personalized retargeted ads differ from earlier forms of retargeting in that instead of static, branded creative ads, personalized ads are produced in real-time, reflect the browsing history of each individual user and can feature multiple ads in a single banner.